One look at LV Collective’s Waterloo makes it clear that the community is a step above the rest. With designer finishes, carefully curated spaces, and unbeatable amenities, the 30-story tower is unrivaled in height and design for the West Campus neighborhood near the University of Texas at Austin.
To get students invested in the new development that almost seemed too good to be true, LV had to do more than sell a building; they needed to sell a lifestyle.
With an elevated, trendy brand and dreamy interiors to roll out, LV sought innovative social marketing strategies to generate buzz around the project while ensuring that this carefully curated vision properly translated to the smartphones of students.
Due to the limited time frame of a lease-up season, LV had no time to waste. They looked to Instagram to document an organic story to accompany the brand, reach the target audience where they already are, and boost leasing momentum. In an effort to quickly grow a following consisting of the target market and their peers, the marketing team implemented the Waterloo Wednesday program.
A series of weekly Instagram giveaways, Waterloo Wednesdays were created to play off algorithm needs while optimizing social engagement in a fun, catchy way.
In order to meet the project’s goal of skyrocketing brand awareness, the Waterloo Wednesday campaign was created with the goal of having the most followers in the market by the end of peak leasing season in December.