Lauren Garces brings a hospitality driven approach and a strong sense of brand storytelling to her role as Senior Marketing Coordinator, Hospitality at LV Collective. With experience in luxury hotel sales, digital marketing, public relations and experiential hospitality, Lauren helps shape thoughtful marketing strategies that connect people to place.

Before joining LV, Lauren served as Senior Marketing Coordinator at Whim Hospitality, where she led go to market efforts for Folklore Spa at Camp Lucy and managed the digital presence, PR and influencer programs for Whim’s U.S. based portfolio. Prior to that, she was a Sales & Marketing Coordinator at Hotel Van Zandt under Sage Hospitality, supporting group sales, catering, meeting space inquiries and elevated guest experiences. Her LV story also began behind the counter as one of the first baristas at Rambler, LV’s first Austin based development.

Lauren earned her BBA in Marketing from the University of Texas at Austin’s McCombs School of Business with a minor in Entrepreneurship. Outside of work, she is an amateur golfer, proud Longhorn and lifelong competitor, whether she’s rolling putts after work, playing sunset rounds or cheering on Texas football.