Estelle’s Opens in ATX Warehouse District


Austin, TX(May 19, 2023) Estelle’s, an upscale social club, featuring multiple bars, a restaurant, and flower bodega will open Friday, May 19, 2023 in Downtown Austin’s Warehouse District. Located at the corner of 4th and Colorado in the building previously home to Truluck’s, Estelle’s is the latest concept from Austin-based NoCo Hospitality, which also manages Superstition, Higher Ground and Skinny’s Off Track Bar.

Estelle’s offers specialty cocktails, shareable bites and a boutique-scale flower shop with curated arrangements by local floral designer, Native Bloom. The first floor holds an intimate, upscale bar and lounge, while the second floor features a lively club room with a DJ booth. For those seeking a more exclusive evening, Estelle’s offers private seating areas with bottle service.

The full bar will offer upscale wines, beers and craft cocktails inspired by the botanical theme and color palette including a Matcha Martini, a Granny Smith Gimlet and the nori-infused Breton Water.

Estelle’s will offer seafood shareables, small plates and canapes. Some of the menu items include caviar with an everything seeded-English muffin and whipped red onion crème fraiche, seafood towers, shishito peppers and sweets by Cookie Rich.  Tuesday through Thursday, Estelle’s will offer a happy hour with complimentary passed canapes and light bites from 5-6pm.

“Our goal will always be to guide our city’s nightlife for Austinites with immersive hospitality concepts. The upscale, swanky environment is open to the public, but it feels like an exclusive experience,” explained NoCo Hospitality’s Director of Operations, Nick Sanchez.

The richly appointed space at Estelle’s is grand yet cozy, layered with eclectic vintage pieces and mid-century modern art. An impressive Calacatta Viola-clad bar anchors the first-floor space and is surrounded by inviting corners for gathering. A dramatic, elegant stairway leads to the second-floor club room that features an additional bar, Hollywood-style booths, living room style seating and a DJ booth.

“The most rewarding design projects are those that offer a challenge, and our challenge with this project was to transform the expansive footprint of this building into smaller, more intimate gathering spaces – some more cozy and tucked away, some more grand, ultimately a beautiful juxtaposition of private moments within a larger volume of space,” says Chelsea Kloss, Director of Interiors + Curation for LV Collective. “My team worked closely withVariant Collaborativeto develop a unique concept for the space leveraging mixed materiality, vintage furniture and rugs, rich jewel tones, and an abundance of plants to breathe new life into the space. We are excited for people to experience the identity of this iconic property through a new lens.”

For up-to-date information on the opening, follow @EstellesATX on Instagram and TikTok or visit

May 22, 2023
Press Contact
Kristen Hendrix
Social Links

Want the
inside scoop?

Enter your email to subscribe to
our newsletter.

No spam, we promise.


About LV Collective

LV Collective is an Austin, Texas-based real estate investment firm focused on acquiring, developing, and managing high-quality real estate in superior locations throughout the United States. Since its founding in 2012, LV Collective has expanded the business to include student housing and multifamily assets in excess of $6 billion. For more information, visit: For renderings, logos, headshots, and additional media assets, visit:

About NoCo Hospitality

NoCo Hospitality is a nightlife and restaurant company that aims to elevate the Austin food and beverage experience.  With a proven track record by veteran partners, NoCo Hospitality looks forward to bringing the Live Music Capital of the World new venues well into the future.

Media Contact: Jesse Parker Stowell, Parker|Phoenix PR, Tel: 917-312-0694;