As Manager of Digital Marketing Paid Media, Lauren leads paid media strategy and execution across LV Collective’s portfolio of student housing and multifamily properties. She develops, launches and optimizes digital advertising campaigns, then analyzes performance to improve lead-to-lease conversion rates and drive occupancy goals. Her data-driven approach keeps LV’s properties in front of the right renters and consistently turns ad spend into leases.

Before returning home to Austin, Lauren was a Digital Marketing Manager at Maison MRKT in New York, where she managed full-funnel paid media strategy across a portfolio of luxury fashion and lifestyle brands. Earlier, as Marketing Coordinator at Reflex, she drove market expansion by leading marketing and user acquisition initiatives for launches in more than 10 new U.S. markets.

Born and raised in Austin, Lauren is a natural die-hard Longhorns fan. She graduated from the University of Texas at Austin with a BS in Public Relations and a Business Certificate.
Outside of work, you can usually find Lauren trying new restaurants and cocktail bars with friends, taking a heated yoga class, or relaxing poolside.